WooCommerce Pricing & Discounts

WooCommerce Pricing & Discounts - Flexible Pricing Rules and Promotions

WooCommerce Pricing & Discounts is a powerful plugin for WooCommerce stores, designed to automate pricing strategies and manage promotions. It allows you to create complex discount rules, volume offers, wholesale prices, and dynamic discounts based on various conditions—product, category, user role, cart value, or date. This allows online stores to implement personalized pricing policies without having to touch any code.

Key functionalities

• Percentage and amount rules – discounts applied to individual products, categories or the entire basket.
• Tiered pricing – automatic discounts when purchasing larger quantities of products.
• Buy X, Get Y (BOGO) offers – setup freebies, second product discounts, or bundles.
• Pricing for user roles – assigning wholesale rates to registered customers or groups (wholesalers, resellers).
• Promotion schedule – ability to set start and end dates for promotions and recurring seasonal campaigns.
• Conditional Cart Rules – Discounts based on minimum cart value, number of products, or the presence of specific items.
• Displaying information about promotions - badge, crossed-out prices and informative texts on the product page and in the shopping cart.
• Import/Export Rules – Transfer configurations between installations or create backups of pricing rules.

Business benefits

Implementing WooCommerce Pricing & Discounts translates into increased conversions thanks to precisely tailored promotions and improved margin management. Discount automation reduces errors associated with manual pricing and simplifies loyalty policy implementation. Stores can quickly test different pricing scenarios, optimize seasonal offers, and prepare bulk promotions without creating separate products or coupon codes.

Practical applications

• B2B Store – Offering wholesale prices and special discounts for registered partners.
• Seasonal promotions – Automatically trigger sales and display the offer duration.
• Multi-product sales – create bundles and discounts when purchasing sets.
• Increasing average order value – progressive discounts to encourage larger baskets.
• Loyalty campaigns – granting permanent discounts to specific customer groups.

WooCommerce Pricing & Discounts integrates with the product catalog and standard WooCommerce mechanisms, allowing for seamless rule implementation without the need to modify your store's template. An intuitive rule creation interface and live preview of the effects streamline the setup process. For store owners, this means faster promotion launches, more accurate performance reporting, and greater flexibility in pricing management.