WooCommerce Name Your Price

WooCommerce Name Your Price - Flexible Customer Pricing

The WooCommerce Name Your Price plugin enables you to implement a "pay what you want" model in your WooCommerce-based store. The solution allows customers to enter their own price for a product or service, while also offering minimum and suggested price options, validation, and shopping cart integration. This functionality is ideal for digital products, donations, test pricing, and promotional campaigns.

Key Features of WooCommerce Name Your Price

• field for entering the price by the customer with validation (minimum and maximum value);
• the ability to set a suggested amount or step prices as a guide for the buyer;
• support for simple and variant products with individual price limits;
• applying pricing rules for product categories, specific products or user roles;
• options for accepting donations and collections thanks to a hidden price field or dedicated "donation" products;
• validation at the basket and checkout level to prevent entering unacceptable values;
• the ability to set a minimum price as a purchase condition or force a default value;
• compatibility with popular payment gateways supported by WooCommerce.

Benefits of implementing the WooCommerce Name Your Price solution

Introducing a mechanism that allows customers to set their own prices offers several tangible business benefits. Primarily, it increases the flexibility of the offering and can increase conversions among uncertain buyers who require pricing options. For nonprofits and content creators, this model facilitates fundraising and pay-what-you-want content sales, increasing willingness to pay. Furthermore, testing different suggested amounts helps optimize pricing strategies and better understand demand elasticity.

Practical applications

• sale of e-books, multimedia files and educational materials on a pay-what-you-want basis;
• accepting donations and charitable contributions during the campaign;
• test promotions, when the aim is to collect information about customer price preferences;
• trial offers or tickets to events where flexible pricing increases the number of participants;
• selling local products or handicrafts where the customer wants to negotiate the value or support the creator.

How it works in practice

After installing and activating the WooCommerce Name Your Price plugin, the store administrator assigns a price field to selected products or categories. A minimum value can be set to protect margins, and suggested values can be displayed as quick select buttons. For variant products, each variant can have its own pricing rules. Customers' entered values are validated before adding them to the cart, preventing errors and excessive entries.

Implementation tips

• start with simple scenarios, such as one product category or a donation campaign, to gauge customer response;
• use the suggested amounts as a reference point (anchoring), which increases the chance of higher deposits;
• monitor sales statistics and average order value after implementation to adjust minimum and suggested values;
• consider different settings for new and returning customers or for specific customer groups.

The WooCommerce Name Your Price plugin is a useful tool where pricing flexibility increases transaction volume or allows for social and promotional activities. Properly configured, it improves the shopping experience, expands the store's sales capabilities, and allows for experimentation with pricing models without having to constantly change standard product prices.