LifterLMS ConvertKit

LifterLMS ConvertKit - Email Marketing Integration with Your Course Platform

LifterLMS ConvertKit is an extension that allows you to directly connect your WordPress-based course platform with the ConvertKit email marketing system. The integration automates the flow of data between courses, memberships, and subscriber lists, allowing you to precisely target communications, segment students, and trigger welcome or onboarding cycles based on user activity.

LifterLMS ConvertKit Features

• Automatically add subscribers to specific sequences or tags when they enroll in a course, purchase a membership, or complete a lesson.
• Mapping user fields (e.g. name, email, LifterLMS custom fields) to ConvertKit fields for consistent contact data.
• Conditional tagging based on activity: enrollment, course completion, cancellation, refund, or subscription update.
• Ability to assign different tags to courses, packages and membership levels to segment your marketing campaigns.
• Adding ConvertKit forms to your course and sales pages, allowing you to collect leads directly from your learning platform.
• Synchronizes subscription status and basic data both ways, making it easier to manage your contact database.

Benefits for course creators and platform owners

• Save time by automating routine marketing and administrative activities.
• Better message targeting: messages tailored to the listener's educational phase (onboarding, nurturing, upsell).
• Increase conversion rates with personalized email sequences based on real user behavior.
• Improve student engagement and retention through automatic reminders, congratulations on module completion, and recommendations for subsequent courses.
• Enabling data-driven marketing – tag segmentation and conversion tracking from ConvertKit campaigns.

Practical applications

• Onboarding new course participants – automatically launching a welcome sequence immediately after enrollment.
• Drip campaigns for content courses – schedule delivery of educational materials according to student progress.
• Upselling and cross-selling – sending offers related to completed courses or purchased memberships.
• Reactivating inactive students – tagging and sending dedicated reminder campaigns.
• Lead management from forms embedded on sales pages and course landing pages.

Requirements and integration

Installing and configuring LifterLMS ConvertKit requires a ConvertKit account and an active WordPress installation with the LifterLMS plugin. After entering an API key, the integration allows you to quickly map courses to tags or sequences, define automation rules, and embed ConvertKit forms within course pages. The solution works with basic user fields and commonly used LifterLMS elements, enabling real-time synchronization of student information.

Data Security and Compliance

LifterLMS ConvertKit allows you to manage marketing consents through consent fields on registration pages and by using ConvertKit's privacy settings. Integration makes it easy to maintain consistent records of contact data processing and communication preferences.

LifterLMS ConvertKit is ideal for educational projects requiring strong marketing automation and communication personalization. It's a tool for online course creators, trainers, training companies, and membership platform owners who want to transform learning activities into precise marketing funnels and improve the participant experience through tailored emails.