If-So Dynamic Content Pro

If-So Dynamic Content Pro - WordPress Content Personalization

If-So Dynamic Content Pro is an extension for WordPress sites that allows you to dynamically display content based on predefined conditions. The plugin allows you to create rules that change headlines, images, buttons, and entire content blocks in real time, without having to modify the template. This makes pages more relevant to the user, resulting in better engagement and higher conversion rates.

Key Features of If-So Dynamic Content Pro

• Conditional rules: ability to define logical conditions (e.g. geolocation, traffic source, URL parameters, browser language, device type, date and time).
• Integrations: Compatible with WooCommerce, email marketing tools, and popular builders like Elementor and Gutenberg.
• E-commerce personalization: dynamic offers and banners based on shopping cart, purchase history, or user status (e.g., new customer vs. returning customer).
• A/B testing: Test different content variants and measure the results without having to install a separate tool.
• Shortcode and Editor Block: Easily insert dynamic pieces of content anywhere on your page using shortcode or blocks.
• Cookie and session handling: presenting personalized messages based on a user's previous interactions.
• Dynamic images and links: automatic exchange of images and links depending on rules.
• Advanced traffic rules: ability to target by campaign source, UTM parameters or specific referring pages.

Practical applications

• E‑commerce: Display personalized discounts for users from a specific country or based on cart contents.
• Lead generation: Showing different forms or incentives depending on the traffic source (e.g. Google Ads campaign vs. organic).
• Content localization: Automatically adjust headlines and offers to the visitor's geographic location.
• CTA optimization: Test and rotate action buttons to find the most effective messages.
• Blog content personalization: Customize recommended articles based on browsing history or page topic.
• Time-based promotions: Schedule promotional messages and limit their visibility after a specific date.

Benefits for the website owner

• Increased conversion rates by precisely matching the message to the user's context.
• Better user experience (UX) – visitors receive more relevant and valuable content.
• More effective marketing campaigns – track the performance of content variants without additional tools.
• Save time – create rules instead of manually changing the template for specific audience segments.
• Flexible implementation – dynamic content can be used on product pages, landing pages, blogs and template elements.

Examples of usage scenarios

If-So Dynamic Content Pro allows you to create simple and complex scenarios. For example, a store might show a "Free shipping over PLN X" banner only to users outside a specific geographic area or to users who arrived via an email campaign. A news site owner, in turn, can personalize article recommendations based on previously read categories. A marketing agency will use conditional rules to present different versions of a landing page depending on the UTM parameter, then compare their effectiveness using built-in A/B testing.

Technical notes and implementation

If-So Dynamic Content Pro is implemented by installing it as a WordPress plugin and activating the rules from the admin panel. Dynamic content can be inserted via shortcode, editor blocks, or directly in the template. Integrations with WooCommerce and popular page builders allow rules to be assigned to products, categories, and landing pages without any programming. Conditions and statistics are managed in an intuitive interface, facilitating quick testing and optimization.

If-So Dynamic Content Pro is a tool designed for businesses and webmasters who want to easily implement content personalization and increase the effectiveness of their marketing efforts. With extensive targeting and real-time content testing capabilities, the plugin allows you to tailor your communications to the individual needs of your visitors without modifying the template code.