Gravity Forms Mailgun Add-On

Gravity Forms Mailgun - Form Integration with Reliable Email Delivery

Gravity Forms Mailgun is an extension that allows you to send notifications and messages generated by Gravity Forms forms via Mailgun. The plugin routes email traffic through the Mailgun API or SMTP, improving deliverability, reducing the risk of spam, and providing detailed event logs. This solution is designed for website administrators, marketers, and customer support teams who require stable, scalable transactional emails.

Gravity Forms Mailgun Features

• Send form notifications via Mailgun API or SMTP, using your API key and Mailgun domain settings.
• Ability to assign different Mailgun domains to selected forms – support for multiple domains and API keys simultaneously.
• Forward attachments and file uploads from forms directly as Mailgun message attachments.
• Mailgun tag support, allowing for segmentation and reporting of messages by source (e.g. "contact form", "lead magnet").
• Mapping form fields to dynamic message fields (merge tags), which allows you to personalize the content and subject of the email.
• Logging of shipping events with status information: delivered, rejected, bounced, open/click (if Mailgun tracking is enabled).
• Conditional Sending Options: Notifications can only be sent when certain form field conditions are met.
• Configure email headers (custom headers), priorities and senders (From) as required by Mailgun domains.

Benefits for the website owner

Implementing Gravity Forms Mailgun translates into clear operational and marketing benefits. Key benefits include improved message deliverability thanks to authorized domains and DKIM/SPF signatures, minimizing spam detection. Detailed logging and tagging enable campaign performance analysis and the quick identification of delivery issues. Support for attachments and files uploaded via forms simplifies customer document submission, and integration with Mailgun's tagging system enables advanced reporting and message filtering.

Applications and use cases

• Contact form: automatic notifications to customer service with the certainty of message delivery.
• Lead generation: sending confirmations and welcome sequences and monitoring open/click using Mailgun.
• Store and Orders: Send receipts, order confirmations, and shipping notifications as transactional messages.
• Event and webinar registrations: send tickets as attachments and receive personalized registration confirmations.
• Document handling forms: collect files and send them directly to recipients or CRM systems.

Security, Compliance and Requirements

Gravity Forms Mailgun relies on a Mailgun API key and requires a Mailgun account and a configured domain with valid SPF and DKIM records for maximum deliverability. The plugin allows for privacy compliance through selective data logging and anonymization options where appropriate. Site administrators can assign separate Mailgun domains to different forms, simplifying sender reputation management and event reporting.

Gravity Forms Mailgun is a solution for WordPress sites that requires some level of domain and API key configuration, but provides tangible benefits: reduced delivery issues, better control over communications, and extensive reporting and message personalization capabilities.