GiveWp AWeber Add-on

GiveWp AWeber - Donation Integration with Advanced Email Marketing

GiveWp AWeber allows you to directly connect your GiveWP-based donation forms to your AWeber account, making it easy to build your email list, automate greetings, and segment your donors. The extension synchronizes data from your donation forms, allowing you to automatically add new subscribers to selected AWeber lists and assign them appropriate tags or custom fields.

Key functionalities of GiveWp AWeber

• Simple AWeber account authorization via API with the ability to select multiple target lists.
• Mapping GiveWP form fields to AWeber merge tag fields (e.g. name, email address, donation amount, donor type).
• Option to select single or multiple sign-ups depending on the donation form.
• Automatically assign tags for new and returning donors (e.g. "monthly_donor", "campaign_X").
• Handling one-time and recurring donations with the possibility of separate segmentation.
• Possibility to enable/disable subscription to the list at the level of each form (subscription checkbox or default selection).
• Double opt-in support and compliance with AWeber subscriber consent requirements.
• Record filtering features (e.g., skipping test donations, limiting donations above a certain amount).
• Synchronize your existing donor database with AWeber and remap fields options.

Benefits for organizations and foundations

The GiveWp AWeber integration allows you to easily convert donors into active subscribers, fostering long-term engagement and increasing financial support. Automating the signup process reduces manual data entry and personalizes communications more effectively. Segregating donors by amount, donation frequency, or campaign allows for precise email campaign targeting, which can translate into higher open and conversion rates.

Practical applications

• Sending automatic welcome and thank-you messages to new donors.
• Creating educational sequences for potential repeat donors.
• Audience segmentation for fundraising campaigns and results reporting.
• Updating the contact database after charity events or online collections.
• Integrate advertising campaigns with email lists to monitor ROI and engagement.

Technical aspects and compliance

GiveWp AWeber works with the latest versions of WordPress and GiveWP, using secure API authorization methods. The extension supports standard contact fields and custom fields, allowing for precise customization of AWeber's data structure. The ability to configure double opt-in and audit submitted data facilitates integration compliance with GDPR and local regulations regarding personal data processing.

Practical implementation tips

• Before activating the connection, perform a test donation to verify that the field mapping and tag assignment are correct.
• Set up separate AWeber lists for one-time and long-term subscription campaigns to make segmentation easier.
• Use tags to monitor donation sources (e.g., email campaign, social media, event).
• Define exclusion criteria to avoid adding test or unwanted entries to your AWeber lists.

GiveWp AWeber is a practical tool that combines the capabilities of a donation platform with extensive email marketing features, resulting in better communication with donors and increased fundraising effectiveness. Thanks to its flexible settings, the integration is suitable for nonprofits, schools, churches, and other fundraising initiatives seeking an efficient way to manage donor relationships.