Easy Digital Downloads Points and Rewards Addon

Easy Digital Downloads Points and Rewards - Loyalty Program for Digital Sales

Easy Digital Downloads Points and Rewards is an extension that allows you to implement a comprehensive points system in stores powered by Easy Digital Downloads. The extension awards points for specific customer actions, allows you to redeem them for discounts or products, and allows for precise management of rules for awarding and redeeming points. This allows store owners to increase user engagement, improve conversion rates, and encourage customer return.

Functionalities and configuration options

• Defining rules for awarding points – points for purchases, registrations, referring a friend, leaving reviews, or other actions.
• Point → currency converter – setting the value of points relative to price, minimum thresholds for redeeming a discount, and maximum usage limits per order.
• Customer dashboard with history - each user can see their points account balance, transaction history and upcoming expiring points.
• Convenient coupons and discounts – the ability to exchange points for discount coupons, percentage or amount discounts on subsequent purchases.
• Points validity management – set the validity period and automatically expire unused points.
• Manual Adjustments and Import/Export – Ability to manually change balances and import/export point data (CSV) for bulk administration.
• Integration with promotion mechanisms – easily connect your points program with existing promotions and pricing rules in the EDD store.
• Per-product or per-category rules – award different points rates based on product, category, or label.

Benefits for the store and the user

• Increase your cart value – The points program motivates you to purchase additional products to earn more points or use your accumulated balance.
• Higher customer retention – customers return more often to redeem points or join promotional campaigns.
• Reward Personalization – Flexible rules allow you to tailor incentives to customer groups, resulting in better marketing campaign results.
• Transparency for the user – access to point history and a simple redemption mechanism increase trust and encourage activity.
• Scalability - the solution works well both in small stores with single digital products and in larger marketplaces based on Easy Digital Downloads.

Practical applications and use cases

• Online course store: awarding points for course purchases and additional points for recommending the course to friends, which the customer can redeem for a free module or discount.
• Selling plugins and themes: reward reviews and bug reports - points to use towards future purchases.
• Digital Marketplace: Differentiate point rates for premium sellers or featured products, supporting selective sales campaigns.
• Seasonal Promotions: Doubling your points during a specific period as part of a holiday or promotional campaign.

Easy Digital Downloads Points and Rewards is a proven tool for building customer loyalty and optimizing digital store revenue. Flexible settings allow you to create simple loyalty programs and advanced reward schemes without having to modify your core sales system.

Practical implementation tips

• Start with simple rules – establish a base points conversion rate and minimum redemption threshold, then expand the rules based on customer behavior.
• Communicate benefits – place information about the points program in visible places in your store (product page, shopping cart, transactional emails).
• Monitor results – analyze the impact of points on conversion, average basket and return visits to adjust bids and promotions.
• Segment your users – use different reward levels for new customers, repeat customers, and referral partners.

Easy Digital Downloads Points and Rewards is a complete solution for managing loyalty programs in digital stores. With numerous configuration options and an intuitive balance display, users gain clear rules of the game, while store owners gain a tool to increase engagement and revenue.