Easy Digital Downloads Custom Prices

Easy Digital Downloads Custom Prices - Flexible pricing for digital products

Easy Digital Downloads Custom Prices is an extension for Easy Digital Downloads-based stores that introduces advanced pricing options for digital products. The plugin allows you to set any pricing model—from simple suggested amounts, through "pay what you want," to price lists based on user role, purchase quantity, or defined discount thresholds. This solution increases sales flexibility, facilitates donations and promotions, and tailors offers to different customer groups.

Key functionalities

• Ability to introduce a customer-defined price (pay-what-you-want) with optional minimum and maximum amounts.
• Suggested amounts and predefined price choices that simplify your purchasing decision.
• Configurable pricing fields at the product level, allowing you to create pricing variants without having to create multiple products.
• Support for quantity discounts, purchase thresholds, and coupons that work with custom pricing.
• Currency restrictions, rounding and validation of user-entered values.
• Options to hide or display prices depending on the user role (e.g. discounts for subscribers, B2B customers).
• Integration with Easy Digital Downloads shopping cart and order process – correctly pass custom prices to billing.
• Shortcodes and blocks that allow you to embed forms with custom prices into your website or landing page content.

Benefits for the store and buyers

Implementing Easy Digital Downloads Custom Prices offers several tangible benefits. First, it increases conversions by offering flexible payment options—customers are more likely to complete a purchase when they can customize the price to their needs. Second, it allows for testing pricing strategies (e.g., suggested amounts vs. fixed prices) without having to create separate products. Third, it allows for easy implementation of promotional campaigns and charitable initiatives, as donation and pay-what-you-want mechanisms are built into the purchasing process.

Application examples

• Sales of e-books and educational resources with the option to donate any amount or choose a suggested price.
• Offering license packages with prices based on the number of users or units purchased.
• Create an offer for a nonprofit organization – accept donations at checkout.
• Price segmentation: Automatically assign discounts to subscribers, wholesale customers or partners.
• Time-based promotions and A/B testing of different price levels without duplicating your product catalog.

Installing and configuring Easy Digital Downloads Custom Prices typically involves activating the extension within the Easy Digital Downloads environment and defining pricing fields for individual products. The intuitive interface allows you to assign pricing rules to categories, products, and users, while direct integration with the shopping cart ensures that custom values are correctly calculated using installed payment gateways.

Implementation tips and best practices

• Set minimum amounts for a pay-what-you-want model to secure revenue while maintaining flexibility.
• Test different sets of suggested amounts to find the optimal price point that maximizes basket value.
• Use user roles to automatically grant discounts to partners and regular customers.
• Monitor conversion rates and average order value after implementing custom pricing to assess the effectiveness of the strategy.

Easy Digital Downloads Custom Prices is a practical tool for digital store owners who need flexible pricing without having to rebuild their product catalog. With extensive configuration options and seamless integration with the Easy Digital Downloads ecosystem, the extension supports both simple sales scenarios and advanced pricing strategies.