Bookly Coupons (Add-on)

Bookly Coupons (Add-on) - Flexible coupons and discounts for bookings

Bookly Coupons is an add-on to the Bookly booking system that introduces extensive options for using discount coupons during the appointment booking process. The solution allows you to create various types of promotional codes, control their eligibility and limits, and integrate promotions with specific services, employees, and appointments. This makes the sales process more flexible and customer-friendly, and provides website owners with a tool to increase conversion and loyalty.

Key Features

• Creating percentage and fixed amount coupons – the ability to set the discount as a percentage of the booking value or as a specific amount.
• Usage Limits – Limit the use of the coupon globally, per user, or per booking.
• Expiration Date and Schedule – Set promotion start and end dates and limit the activity to specific days of the week or hours.
• Application Conditions – Assign coupons to specific services, service categories, employees, locations or booking groups.
• Minimum Cart Value - A threshold amount must be met before the coupon can be used.
• Combination Options – Choose whether coupons can be combined with other discounts, promotions, or bundles.
• Simple usage interface in the booking form - coupon code field available to customers when finalizing the booking.
• Usage Reporting – basic information about code usage and its impact on sales (number of uses, savings).
• Bookly Version Compatibility – Works as an extension of the popular booking system, integrating with existing forms and payments.

User benefits

• Increase conversions – promotions encourage undecided users to finalize their booking.
• Increasing basket value – using a minimum coupon value allows you to effectively plan promotions in terms of revenue.
• Personalization of offers – the ability to assign a coupon to a specific service or employee supports targeted marketing campaigns.
• Easily manage promotional campaigns – create, edit and monitor coupons centrally without having to modify your website code.
• Building loyalty – frequent customer codes, occasional discounts, and welcome offers increase retention.

Practical applications

• First visit free or discounted - welcome coupons for new customers.
• Seasonal promotions – limited-time holiday, vacation or weekend discounts.
• Remarketing campaigns – coupons sent to customers who have abandoned their reservation or have not returned for a long time.
• Special offers for staff or partners - limit coupons to selected staff or locations.
• Service Bundles – Automatically apply a discount to bundles of services or subscription plans.

Configuration and best practices

When implementing promotions using Bookly Coupons, it's important to plan campaign goals, establish promotional periods, and test different types of discounts (percentage vs. fixed). It's recommended to monitor conversion rates and the impact of discounts on margins to optimize your offerings without compromising profitability. One-time coupons or coupons with limited uses can be used to precisely control promotional costs.

Bookly Coupons is a practical extension for businesses using Bookly that want to easily implement discount mechanisms and promotions without the need for additional integration. This tool is perfect for beauty salons, medical offices, language schools, service shops, and anywhere else where online bookings constitute a significant portion of sales.