WPForms Mailchimp

WPForms Mailchimp - Form Integration with Email Automations

WPForms Mailchimp is an extension that allows you to directly connect forms created in WPForms to your Mailchimp account. This integration automatically distributes form data to selected lists and segments, streamlining subscriber building, campaign management, and communication personalization. This functionality works well on company websites, blogs, and WooCommerce-based stores.

WPForms Mailchimp Key Features

• Mapping form fields to Mailchimp fields – ability to assign name, email, phone number and custom fields (merge tags).
• Support for multiple lists and groups – select target lists and segments or interest groups directly in the form settings.
• Subscriber Tagging – Automatically add tags based on user selections or form conditions.
• Conditional adding to the list – the integration only works when certain conditions of the form logic are met (e.g. opt-in checkbox, service selection).
• GDPR consent support – ability to upload consent fields and note the source of the recording.
• Double opt-in option – checks whether the subscriber should undergo email confirmation, in accordance with Mailchimp guidelines.
• Hidden and pre-fill field support – send contextual data such as campaign, traffic source, or product ID.
• E-commerce Sync – Send information about customer purchases or behavior for automatic segmentation (where available).
• Logs and Stream Viewer – Record sync attempts and quickly see which entries have been added to Mailchimp.

User benefits

WPForms Mailchimp integration reduces the time required for manual contact exports and imports while increasing data accuracy. Website administrators gain a tool for instantly building mailing lists after a marketing campaign, event, or registration. Marketing automation becomes more precise thanks to tags and segments, which translates into higher open and conversion rates.

• Acquire subscribers faster without additional administrative work.
• Better personalization of communication thanks to merge tags and tag mapping.
• Reduce data errors – eliminate manual list uploads.
• Compliance with user consent and privacy requirements.

Applications and use cases

• Newsletters and special offers – sign-up forms below posts or in the page footer, with automatic forwarding to a selected Mailchimp list.
• Event Registrations – Collecting attendees and assigning them to a specific event segment.
• Lead generation campaigns – collecting leads from landing pages, adding tags according to acquisition source.
• Online stores – sign customers up to marketing lists after making a purchase or abandoning a shopping cart.
• Behavioral segmentation – create custom communication paths based on form responses.

Integration in practice

Configuring WPForms Mailchimp typically involves authorizing your Mailchimp account via the API, selecting the target list, and assigning form fields. The administrator can create multiple rules for different forms, defining whether the addition will occur immediately or require user confirmation. This allows the tool to work with both simple contact forms and complex multi-step forms.

WPForms Mailchimp streamlines email relationship building processes, allowing you to focus on content creation and marketing strategy instead of manual list management. This integration is a solution for websites looking to quickly and securely grow their subscriber base and run more targeted email campaigns.