WooCommerce Product Bundles

WooCommerce Product Bundles - Flexible product bundles for your store

WooCommerce Product Bundles is an extension for WooCommerce-based stores that lets you create product bundles sold as a single item or as customizable bundles. The plugin lets you combine simple, variable, and digital products, define fixed or dynamic prices, and apply quantity and discount rules to increase cart value and simplify inventory management.

WooCommerce Product Bundles Features

• Bundling: Combining any products into sets sold together as a single product.
• Flexible pricing: set a fixed price for the set or calculate it dynamically based on the prices of the product components.
• Variants support: the ability to add variable products to packages and for the buyer to select variants.
• Inventory control: inventory synchronization of individual items and the option to manage package availability.
• Quantity rules and discounts: Create bundle discounts, progressive discounts, or multi-bundle promotions.
• Shipping settings: configure shipping costs for packages (as a single unit or in total for the content).
• Display and UX: Ability to present content lists, images, and component selection options directly on the product page.
• Extension compatibility: integration with WooCommerce add-ons such as payment systems, taxes, and reporting modules.

Benefits for the seller and the customer

• Higher basket value (AOV): Bundling encourages additional purchases and increases average order value.
• Better inventory utilization: Combining slower-moving items with bestsellers helps you sell excess inventory faster.
• Easier offer management: creating one product containing several elements facilitates seasonal promotions and thematic campaigns.
• Higher conversion: clear presentation of sets and personalization options make the offer more attractive to buyers.
• Promotion flexibility: easily create promotional sets, quantity discounts and packages for B2B segments.

Examples of WooCommerce Product Bundles

• Gift packages: Christmas sets, boxes with cosmetics or themed gadgets.
• Starter kits: complete kits for new customers (e.g. accessories, manuals, trial subscriptions).
• Seasonal promotions: “buy more, pay less” sets for Black Friday or Cyber Monday campaigns.
• B2B offer: sale of wholesale packaging or product packages for business customers.
• Product configurators: buyer-configured sets where individual elements can be replaced or selected.

Sales implementation and optimization

Implementing WooCommerce Product Bundles in your store simply requires adding a bundle product, assigning components to it, and setting pricing and inventory rules. Well-designed product pages with content descriptions, clear discounts, and cross-selling suggestions increase conversion rates. It's worth utilizing SEO-friendly descriptions, unique meta tags, and images illustrating the entire bundle and its components to improve search engine visibility.

WooCommerce Product Bundles are ideal for both small stores looking to implement a few simple promotional packages and large e-commerce businesses targeting diverse customer segments. Thanks to their flexible settings, bundles can be quickly adapted to suit sales strategies and recurring marketing campaigns.