WooCommerce Name Your Price (Product Open Pricing)

WooCommerce Name Your Price (Product Open Pricing) – Flexible, pay-what-you-want pricing

WooCommerce Name Your Price (Product Open Pricing) is a solution for WooCommerce-based stores that allows customers to set their own product prices. This plugin is useful for donation-based sales models, pay-what-you-want promotions, market testing, and flexible pricing campaigns. By configuring minimum and suggested prices, merchants maintain control over their sales threshold while offering customers greater purchasing flexibility.

Key Features of WooCommerce Name Your Price (Product Open Pricing)

• Possibility for the customer to set any price directly on the product page.
• Defining minimum and maximum values to protect margins or prevent abuse.
• The suggested price option visible next to the amount entry field guides the buyer's decision.
• Applicable to single products, product groups or entire categories – flexible configuration at the product level.
• Support for simple products and variants with the ability to assign different pricing rules to variants.
• Validation of the entered amount on the client and server side, preventing incorrect values.
• Possibility to hide the standard price and display only the field for entering the amount.
• Integration with the WooCommerce shopping cart and order process – the selected amount is added to the order as a standard price.

Advantages and benefits for the store

Using WooCommerce Name Your Price (Product Open Pricing) brings tangible benefits in several areas. First, it increases customer engagement by giving them a sense of influence over their purchase. Second, it facilitates promotional campaigns, price elasticity tests, and charity fundraisers. Third, it enables the acquisition of data on actual willingness to pay, which supports the optimization of offers and pricing policies. Merchants also gain greater flexibility in implementing pricing models based on trust and market experimentation.

Example applications

• Digital products or premium content sold on a pay-what-you-want basis.
• NGO stores and non-profit projects collecting donations when purchasing symbolic products.
• Promotions introducing new customers to the offer at a reduced, flexible price.
• Testing acceptable price ranges for new product categories.
• Sale of tickets or services where the price can be negotiated by the customer within set limits.

Security and compatibility

WooCommerce Name Your Price (Product Open Pricing) is based on value validation mechanisms, minimizing the risk of entering incorrect prices. Integration with existing tax rules and the WooCommerce shopping cart allows for seamless order processing. The ability to assign rules to specific products or variants ensures flexible implementation without requiring global changes to the store.

Implementation tips

• Start by selecting a few products for testing to identify customer response and optimal minimum thresholds.
• Display a suggested price to help customers decide and increase their average order value.
• Monitor sales data by comparing open-price products with traditional offers.
• Combine mechanics with coupons or loyalty programs for additional shopping motivation.

Introducing WooCommerce Name Your Price (Product Open Pricing) to your store is a simple way to expand sales opportunities, test the market, and increase customer engagement while maintaining appropriate pricing safeguards. This solution is suitable for both small experimental stores and larger websites seeking non-standard monetization models.