Easy Digital Downloads Sendy Addon

Easy Digital Downloads Sendy - Sales integration with the newsletter system

Easy Digital Downloads Sendy is a plugin that allows you to automatically transfer customer data from the Easy Digital Downloads sales platform to your Sendy installation. The solution integrates the purchasing process with subscriber building, enabling automatic registration of buyers to selected mailing lists, assigning tags, and sending additional transaction details. The integration eliminates manual contact exports and imports, accelerating marketing efforts and audience segmentation.

Key Features of Easy Digital Downloads Sendy

• Automatically add customers to Sendy lists after purchase is completed.
• Select your audience list at the product or cart level, allowing for precise segmentation.
• Mapping order form fields (e.g. name, email, custom fields) to fields in Sendy.
• Assign tags to subscribers based on the product purchased, order value, or payment status.
• Option to enable marketing consent (checkbox) on the payment page for GDPR compliance.
• Support for test mode and synchronization event logs to verify correct integration.
• Manual and bulk export of clients to Sendy and synchronization of existing database.
• Sending additional transaction data (e.g. order number, amount) as fields in Sendy for subsequent campaign segmentation.

Benefits for the online store

Using the Easy Digital Downloads Sendy integration brings direct operational and marketing benefits. Automating subscriber acquisition increases the effectiveness of email campaigns, allows you to quickly create customer segments based on purchases and behavior, and reduces the time required to prepare mailing lists. Thanks to the integration, customer data is always up-to-date, and tagging allows you to send personalized offers, which typically translates to higher open and conversion rates.

Applications and use cases

• Selling online courses - automatically adding a student to a list dedicated to a specific educational path and assigning the tag "student-course-X".
• Sell eBooks and Digital Content – Send your welcome series instantly to new buyers with Sendy.
• Offering licenses and software – segmenting customers according to the purchased plan and preparing upsell offers.
• Seasonal Marketing – Quickly create lists for promotions based on recent purchases.

Technical requirements and compatibility

Easy Digital Downloads Sendy requires a working WordPress installation with the Easy Digital Downloads extension installed and activated, and a working Sendy (self-hosted) server with API access. Because Sendy uses Amazon SES for shipping, it's essential to properly configure Amazon SES in your Sendy account. The plugin is designed as a lightweight extension that minimizes server load and works with typical WooCommerce/EDD configurations.

Installation and basic configuration

• Install and activate the Easy Digital Downloads and Easy Digital Downloads Sendy plugins.
• In the configuration panel, enter the Sendy API address and the integration key (API key) from your Sendy installation.
• Select a default list for your subscription and map the order form fields to the fields in Sendy.
• Configure tag assignment rules and triggers (e.g., after order payment, upon fulfillment, or for selected products).

The Easy Digital Downloads Sendy plugin streamlines the email communication process for digital storefronts, allowing you to focus marketing efforts on customer-specific campaigns and reducing the costs and time associated with manually managing contact databases. The integration supports professional list management and the creation of precise segments that increase the effectiveness of promotional activities.