Easy Digital Downloads Currency Converter

Easy Digital Downloads Currency Converter - Multi-currency pricing for digital stores

Easy Digital Downloads Currency Converter is an extension designed for digital content retailers that automatically converts prices into different currencies and displays them clearly to customers. The plugin integrates directly with the Easy Digital Downloads platform, enabling the presentation of local rates in the shopping cart, product pages, and checkout process. This allows retailers to expand their sales reach and improve conversion rates for international customers.

Easy Digital Downloads Currency Converter Features

• Multi-currency price display: automatic or manual mapping of currencies to countries and regions, possibility to define fixed prices in selected currencies.
• Customer geolocation: IP-based country detection and default currency selection, with the option for the user to manually change it.
• Integration with popular rate sources: support for APIs such as Open Exchange Rates, Fixer, CurrencyLayer and other rate sources (configurable sources and rate refresh rate).
• Currency Switcher: A widget or shortcode that allows customers to select their preferred currency, with the selection remembered via cookies.
• Currency format support: symbol settings, number of decimal places, thousands separators, and price rounding.
• Presentation of conversions in the shopping cart and on the checkout page: prices and summary in the selected currency before payment.
• Possibility to add a conversion markup: define additional fees or margins when converting prices (e.g. currency conversion fee).
• Payment gateway compatibility: keeping displayed prices consistent with the actual values passed to the payment gateway.

Benefits for the store and buyers

Implementing the Easy Digital Downloads Currency Converter translates into a more user-friendly shopping experience for international customers by displaying prices in a familiar currency and reducing the uncertainty associated with exchange rate conversions. For merchants, this means easier access to new markets, increased transaction completion, and improved conversion rates. The additional ability to manually set prices in specific currencies allows for flexible pricing policies tailored to competitive pressures and local market conditions.

Applications and use cases

• Digital stores selling e-books, online courses, licenses, themes or plugins - present prices to customers from different countries.
• Digital publishing platforms looking to simplify the purchasing process for an international audience and reduce cart abandonment.
• Sellers with differentiated pricing policies depending on the region can set prices manually or use exchange rate conversions with a markup.

Compatibility, configuration and performance

Easy Digital Downloads Currency Converter is optimized for use with the Easy Digital Downloads installation and popular WordPress themes. Configuration is performed in the admin panel: adding currencies, selecting the exchange rate source, setting geolocation rules, and setting the switcher's appearance. Exchange rate caching mechanisms and efficient API queries minimize the impact on site performance. Flexible integration options allow you to use shortcodes or widgets to place the currency switcher anywhere on your website.

Easy Digital Downloads Currency Converter is a tool for digital store owners who want to simplify the purchasing process for international customers, implement multi-currency support without complex configuration, and maintain control over pricing policies across currencies. Providing clear pricing and realistic conversions increases buyer confidence and can lead to increased sales in international markets.