Gravity Forms Emma Addon

Gravity Forms Emma Addon - Integrate forms with the Emma Marketing Platform

The Gravity Forms Emma Addon enables direct connection of Gravity Forms-based forms with Emma accounts. The add-on automates subscriber data transfer, field mapping, and mailing list and segmentation management, making the process of collecting contacts and launching email campaigns seamless and hassle-free. The Gravity Forms Emma integration is ideal for projects requiring precise data assignment to fields in the email marketing platform and maintaining a consistent subscriber database.

Key Features of Gravity Forms Emma

• Directly upload form entries to lists and groups in Emma – create new subscribers or update existing records.
• Map form fields to fields in Emma (merge tags), including any custom fields, email addresses, first name, last name, demographics, and more.
• Manage multiple lists and campaigns – assign users to different lists or segments based on form selections.
• Support for conditional feeds – the ability to send data to Emma only when certain conditions are met (e.g. newsletter opt-in, interest category selection).
• Support for AJAX forms, multi-page forms and hidden fields, allowing for advanced operation scenarios without impacting UX.
• Option to update existing contacts instead of creating duplicates and marketing consent settings (GDPR compliance with applicable consent fields).
• Logging of Emma API communications and reporting of synchronization errors – making it easier to diagnose integration issues.

Benefits of using the Gravity Forms Emma add-on

The Gravity Forms Emma Addon accelerates the process of building mailing lists and improves the quality of data transferred to the email marketing system. Thanks to automatic field mapping and conditional submission rules, the marketing team receives clear, structured data without the need for manual imports. This increases campaign efficiency, shortens the time from registration to first communication, and reduces the risk of human error.

• Save time – eliminate manual contact exports and imports.
• Better segmentation – Precisely assign subscribers to appropriate groups in Emma to personalize your campaigns.
• Scalability - the solution works well both for small lists and for projects with a large volume of subscriptions.
• Data compliance – Update options and consent controls help keep your database organized and compliant.

Example applications and implementation scenarios

• Sales and landing pages – Instantly add leads to your welcome sequences in Emma after they complete a form.
• E-commerce stores – newsletter subscriptions, loyalty programs and assigning customers to segments based on preferences.
• Events and webinar registrations – automatic creation of participant lists and sending of confirmations and reminders.
• Corporate and agency websites – centralize contacts from different forms in one Emma system, with the possibility of further targeting.

Compatibility and requirements

The Gravity Forms Emma Addon works in a WordPress environment with the Gravity Forms plugin installed and an active Emma account. For proper integration, you must provide an API key and set access permissions. The add-on is designed with flexibility in mind, supporting forms with custom fields, optional consents, and validation mechanisms.

Gravity Forms Emma Addon is a tool recommended for individuals and companies who want to automate the flow of data between website forms and their email marketing system, increasing campaign effectiveness and ensuring the quality of their contact database.