GiveWp Google Analytics Donation Tracking Add-on

GiveWp Google Analytics Donation Tracking - Precisely measure donation conversions

GiveWp Google Analytics Donation Tracking is an extension that integrates donation forms with advanced analytical events, making fundraising campaigns measurable and optimized. The plugin provides Google Analytics with information about completed donations, transaction values, traffic sources, and form details, allowing nonprofits and institutions to conduct reliable analyses of the effectiveness of their marketing activities.

Key functionalities

• Conversion event forwarding: Record donation time, transaction ID, and donation value.
• Campaign mapping: Automatically load UTM parameters to precisely attribute donations to traffic sources.
• Works with different GA configurations: Send events to both standard Universal Analytics properties and Google Analytics 4 configurations, depending on your analytics environment.
• Form segmentation: Track selected donation forms separately to compare the performance of different campaigns and creatives.
• Transactions and Currency: Submit currency and net gross value information to facilitate reporting of donation income.
• Privacy Controls: Options to exclude personal data and anonymise where required by your privacy policy.
• Test Donation Filters: Exclude test and internal donations from reports to maintain data integrity.

Benefits for organizations and administrators

GiveWp's Google Analytics Donation Tracking integration transforms donation collection into a measurable business process. Organizations receive clear data on which channels attract the most donors and generate the highest donation value, allowing them to optimize campaign budgets. Detailed events in Google Analytics allow them to create goals and conversion funnels, compare the effectiveness of advertising creatives, and more easily justify decisions regarding further fundraising efforts.

Example applications

• Analyze the effectiveness of email campaigns and paid ads by tracking conversions assigned to specific UTM parameters.
• Donation form optimization – A/B testing different layouts and messaging to increase conversion rates.
• Reporting for management and donors – breakdowns of campaign revenues relative to donor acquisition costs.
• Donor retention – segmentation by first donation value and identification of channels with the highest LTV (lifetime value).

Compatibility and integration

The plugin works directly with the GiveWP system and the Google Analytics account associated with the website. Once the integration is enabled, donation events appear in the Google Analytics dashboard, allowing for the creation of custom reports, goals, and e-commerce reports. The administrator can specify which forms will be reported, as well as define additional parameters passed from the form (e.g., campaign, donation level, payment method).

Data security and compliance

The solution focuses on transmitting data necessary for conversion analysis, avoiding the transmission of personal data that could violate privacy regulations. Additional configuration options allow for the anonymization of certain information and the disabling of tracking for specific environments (e.g., test environments). This integration helps conduct analytics in compliance with applicable legal requirements and GDPR policies.

In summary, GiveWp Google Analytics Donation Tracking is a tool for organizations seeking to transform donations into measurable digital conversions. It enables accurate revenue attribution to marketing channels, form optimization, and better fundraising campaign planning, all of which translates into increased fundraising efficiency.