GiveWp ActiveCampaign Add-on

GiveWp ActiveCampaign - Integrate Donations with Marketing Automation

GiveWp ActiveCampaign is an extension that integrates donation forms created with GiveWP with your ActiveCampaign account. The plugin allows you to send donor data and transaction information directly to ActiveCampaign lists, tags, and custom fields, allowing you to automate communication, segmentation, and run donor-centric campaigns. This solution is designed for nonprofits, foundations, cultural institutions, and crowdfunding projects looking to turn donations into long-term donor relationships.

Key functionalities of GiveWp ActiveCampaign

• Real-time donor synchronization – upload newly made donations to selected lists and assign tags.
• Field Mapping – Link GiveWP form fields (e.g., name, email, donation amount, campaign) to ActiveCampaign custom fields.
• Conditional rules and tagging – Automatically apply tags based on donation amount, donation frequency, or selected campaign.
• Recurring donation management – distinguishing between one-time and recurring donations and forwarding this information to CRM.
• Automation Trigger – Trigger an automation in ActiveCampaign when a donation is made or a threshold is reached.
• Manual and bulk synchronization – ability to synchronize existing donor database with ActiveCampaign and perform bulk synchronization.
• Consent management and GDPR compliance – mapping marketing consents and sending consent information to ActiveCampaign.
• Synchronization Logs and History – Record integration operations for auditing and data analysis purposes.

Benefits for organizations and administrators

With GiveWp ActiveCampaign, organizations gain a unified communication path with donors, saving time and reducing manual imports. Combining transactional data with automation tools allows for:

• personalization of thank-you notes and payment confirmations;
• creating segments based on payment history, frequency and interests;
• automatic launch of "welcome", "re-engagement" or "VIP thank you" campaigns;
• monitoring the effectiveness of fundraising campaigns and responding more quickly to changes in donor behavior.

Applications and use cases

• Foundations running seasonal campaigns – automatic assignment of campaign donors and sending of dedicated content.
• Organizations offering donation subscriptions – segment your regular donors and activate cross-selling or special offers.
• Local events and fundraisers – quickly create participant lists and assign tags for later communication.
• Analyzing the effectiveness of your fundraising channels – connecting donation sources with marketing campaign data in ActiveCampaign.

Installation and basic configuration

After installation, GiveWp ActiveCampaign requires you to provide your API key and ActiveCampaign account URL, as well as specify field mappings and tagging rules. The process typically involves:

• connecting your ActiveCampaign account via API;
• selecting the target list and configuring tags;
• mapping GiveWP form fields to ActiveCampaign fields;
• test synchronization and verification of the correctness of the transmitted data.

Technical requirements and compatibility

GiveWp ActiveCampaign works with current versions of WordPress and the GiveWP plugin. For proper operation, an ActiveCampaign account with API access and the appropriate permissions are required. It's recommended to use the latest version of PHP and regularly backup your database before mass synchronization.

Implementation tips and good practices

• Before launching the automation, test sending a few sample records to avoid unwanted campaigns.
• Standardize tag and field names to ensure readability in ActiveCampaign.
• Define a consent management and data retention policy, taking into account GDPR requirements.
• Use donation amount segmentation to create loyalty programs and dedicated communications.

GiveWp ActiveCampaign simplifies the process of transforming one-time donations into long-term donor relationships by combining transactional data with advanced marketing automation. Precise field mapping and flexible tagging rules enable the creation of personalized communication paths that increase engagement and support fundraising goals.