FacetWP Color

FacetWP Color - Visual Color Filters for WordPress Stores and Catalogs

FacetWP Color is an extension for the FacetWP-based filtering system, designed to bring visual color selection to WooCommerce stores and product catalogs. The plugin replaces traditional lists and selectors with easy-to-read color swatches, allowing for faster product discovery by color and improving the shopping experience on sites with a large number of variants.

Key Features of FacetWP Color

• Display color swatches for taxonomies, attributes, and custom fields – supports HEX, color names, and images as swatches.
• Multiple selection and single selection support - ability to configure filter behavior as OR/AND.
• Fast AJAX filtering - instantly update the result list without page reload.
• Integration with WooCommerce and any field-based or taxonomy-based products – compatibility with product variants.
• Responsive layout and scalable color swatches – aesthetically pleasing performance on mobile and desktop devices.
• Ability to show result counters, tooltip preview with color name and active filter status.
• CSS styling options and compatibility with themes and page builders (e.g. Elementor) – easy integration with existing layouts.
• Support for excluding values, sorting values, and dynamically loading options for large data sets.

Benefits of implementing FacetWP Color

The use of visual color filters significantly improves the product discovery process. FacetWP Color shortens the time it takes to find a specific variant, reduces the number of irrelevant results, and increases conversion rates thanks to a simpler and intuitive interface. Transparent color swatches enhance the catalog's aesthetic, improve the credibility of product presentation, and facilitate visual comparisons without the need to open each product card.

Example applications

• Clothing and shoe stores – choosing the color of T-shirts, dresses, shoes and accessories.
• Furniture and home furnishings stores – filter by wood stains, fabrics and coatings.
• Home décor and electronics stores – quickly find products in a specific shade.
• Product catalogs and portfolios – presentation of projects by color palette.
• Multi-variant services – supporting user choices with a large number of variants and combinations.

Technical aspects of implementation

FacetWP Color works seamlessly with the existing FacetWP engine, leveraging the same indexing and query cache. Configuration involves assigning a field or taxonomy to a swatch type and defining color values (HEX or image). Using AJAX technology, filtering remains seamless, even with thousands of products. The ability to add custom CSS classes and hooks allows you to customize the appearance and behavior of filters without interfering with the core theme.

How to improve the purchasing process

• Reduces the number of clicks needed to find a specific variant.
• Presents products in a way that is more in line with the customer's visual expectations.
• Makes it easier to explore the catalog with limited reliance on text descriptions.
• Reduces bounce rates on category pages by selecting relevant items faster.

FacetWP Color is a solution aimed at stores and websites where color plays a significant role in purchasing decisions. Thanks to its simple implementation and extensive customization options, the extension enhances user experience and improves conversions without requiring redesign of the existing website architecture.